Online presence is the first step. You need to have an address/brand name and for this, we need to get a website with your brand name or with most popular & easy keyword. You should register domain name and take paid or free hosting services. If you can not spend money just start with free blog. There are number of free blog services. Select best blog service of your choice. Blogger and Wordpress are more popular. Blogger blogs are very low in SEO but Wordpress blogs are very strong because they have tons of Plugins, which give more chances to promote and for your in online presence.
My advice is go for register domain name rather than blog because to avoid few technical troubles and to overcome SEO problems in blogs and choose best hosting service.
Advantages of having own domain and paid hosting
- You can have a domain name registered in your name and address (helps in brand building and sounds professional)
- You can customize your blog files / looks, etc when you have your own hosting
- You can add additional features, better storage
There are plenty of hosting services are providing good storage options. Hosting services are two types one is Free hosting and another one is paid hosting. Just choose best one, If you are confident on your project just go for Paid hosting, if you are not confident go for free hosting. The disadvantage of having a paid hosting is that you will have to pay for it on a monthly or a yearly basis depending on the package you choose. There are hosting available from US$ 5 per month, which should be affordable, but again its your choice to go for a free or a paid blog /website.
Content Management System (CMS) is the best choice to start blogs/site
HTML and other web languages are very important to maintain websites in old web technology. Now It’s very easy to handle or maintain blogs/website with new web technology (Web 2.0). You can now use CMS (Content Management System) like Wordpress, Drual and Joomla to maintain your blog.These CMSs are open source and free to use. You can do any changes according to their license (GPL).
I would suggest to use Wordpress for your blog / website because its user friendly, supported by a big community, free updates and tons of plugins. There are millions of blogs powered with Wordpress, so I am sure that you will not regret using this tool.
Creating your Online Presence
Besides having a website of your own, I would recommend to create accounts with popular social networking sites like Digg, Stumbleupon, Twitter, Facebook, etc. Improving your Social presence will help you a lot in marketing your product. we will go in detail on this in the Marketing part, so first you need to get an account with at least the following.
Social Networking sites are more interactive places with peoples. So, please signup and create accounts in the given sites.
These social networking sites are free services if you add and accept more contacts you will get more benefits for traffic. Just Create a free account and get the profile links. Place the links in your blog/website. Place the blog/site link in the created social networking sites. It helps you lot in the blog/site promotion.
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